Red Bull would like to create an experience website to promote its MK-7 venue and hospitality services.
As a product and UX/UI designer, it was my role to work alongside the team to significantly improve the user experience of the beta product and have it ready to be shipped within 2 months.
Scope
- Product design
- UX and UI design
Project Challenge
Content heavy
There is a lot of content that clients would like to include on the website. I need to work with client the map out the sitemap and user journey.
Mapping out the User Experience
It is a great team opportunity to work with clients to map out the user journey together, we are using letters to represent key features and main wireframes for the website, and we communicate via emails, which is an easy and clear process.
We did A/B testing in our user research and decided to keep only two important buttons on the homepage to grab users’ attention.
A more effective way to communicate with client
A sitemap tells the client which pages and files are important in your site and also provides valuable information about these files: for example, for pages, when the page was last updated, how often the page is changed.
Easier to adapt
It is quicker and cheaper to review and amend the structure of the key pages in a wireframe format.
Present a demo of the website
Create fully-interactive high-fidelity prototypes can help the client get a better understanding and easy approach to the new website.
Focusing on responsive design
Fast link
Go to the Corporate events page.
Fast link
Go to the Trackside Hospitality page.
Red Bull style navigation
Prototype examples
Focusing on the mobile version
Looking forward
After I handed over my final design to the client and developer, there is no chance for me to work with the development team which is quite a shame that I am not get involved in the final part of the project.