Including all function
Expo 2020 dubai would like to update its website home page temporarily within one week. The client would like to have a news feeding style home page, also a prominent social media function.
Scope
- Product Design
- UX/UI Design
Project
Challenge
-
strengthen brand Identity
-
Improve social media conversion rates
-
Project time constraint
1.
Strengthen brand identity
how
Follow the brand guidelines, e.g. using the correct colour palette, and typography. Also, simplify the concepts, and reduce graphical elements.
The previous designs:
2.
Improve social media conversion rates
how
- Adding stick social panel on the right screen
- Adding a social CTA banner as a divider
3.
Project time constraint
Demand analysis
Categorising important priorities, it is important to consider the development timeline and product planning before agreeing to such a request without affecting the overall timeline and product framework.
Brand new home page with features a compelling value proposition
Before
Full-screen video background.
- The biggest disadvantage is that they are slow to load
- Unavailable on mobile devices
- Difficult to highlight CTA
After
- Full-screen video background and big heading
- Bring the “Latest News” carousel to the heading, appealing to the user
- Sticky social panels, allow users to check the latest social media content more easily
The final design
Within a week we redesigned the Expo home page on desktop and mobile. We stuck to our principles and focused on our strategy of making the experience more effortless (clear + fast + accessible).
In the meantime, I have done some interaction designs to provide options for the next phase of work.
New homepage with compelling social features
Animations help clients imagine the product
